The story behind Hammer Fitness.
From one coach with a different philosophy in 2012 to a global team and a headquarters gym in Scarborough — here's how Hammer Fitness was built.
Built on a different philosophy.
Hammer Fitness started in 2012, founded by Amer Kamra with a belief that went against the grain of the fitness industry: there are no predetermined outcomes and no one-size-fits-all prescriptions. You meet people exactly where they are — and build everything from there.
What began as one coach working with clients face-to-face grew, through results and word of mouth, into a methodology. That methodology became a full online coaching system reaching people in dozens of countries — and a headquarters gym in Scarborough where it's all lived out in person.
In 2021, Jase Stevens came on as co-owner, bringing a decade of transformation coaching and a shared obsession with sustainable, real-life results. Today, a hand-picked team of specialist coaches carries that same standard to every client we work with.
Amer Kamra — where it all began.
Amer founded Hammer Fitness in 2012 and remains the driving force behind it. A globally recognised coach and the architect of the Hammer methodology, he built the entire approach around one idea: sustainable results for real people, with no extremes and no compromise to your life.
More than a decade later, that same standard runs through every coach on the team and every program we write — the reason clients in over 30 countries trust Hammer Fitness with their transformation.
@amerthehammer ↗The standard behind every plan.
You, not a template
No predetermined outcomes, no one-size-fits-all prescriptions. We meet you exactly where you are and build from there.
Sustainable by design
Our M.E.D. approach finds the minimum effective dose — real results without extremes, burnout, or compromise to your life.
A true partnership
Real coaches who know your name, adjust to your real life, and keep you moving through every obstacle along the way.
Home base: HF Gym, Scarborough.
Beyond our worldwide online coaching, Hammer Fitness has a real home — HF Gym, our headquarters in Scarborough, Ontario. It's where the methodology is lived every day, where our team trains and coaches in person, and where the Hammer community comes together under one roof.
Whether you train with us online or walk through our doors, it's the same standard and the same culture — built around real people and real results.
Ready to write your own story?
Tell us about yourself and your goals. We'll review your application and follow up to get you started — no commitment.
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