We coach humans, not robots.
Custom training, nutrition that fits your life, and a coach in your corner every week. 100% online, wherever you are in the world.
Generic programs get generic results.
If you've bounced between free PDFs, random YouTube splits, and apps that don't know a thing about you, the problem was never your effort. It was the plan.
One-size-fits-all programs that ignore your schedule, equipment, and injuries.
Nutrition advice so strict it falls apart the moment real life happens.
No accountability — so the moment motivation dips, progress stalls.
Everything you need to actually progress.
Three pillars working together — not a workout app you're left to figure out alone.
Custom Training Programs
Custom resistance training programming built around your goals, experience, and the equipment you have — with video critique and form reviews so you execute every exercise correctly.
- Custom resistance training programming
- Programmed for your equipment & schedule
- Progressive overload that adapts
- Video critique & form reviews
Nutrition Coaching
No starvation, no banned foods. We tailor your nutrition to your lifestyle — whether that's macro tracking, flexible dieting, or simple habit changes.
- Personalized to your lifestyle
- Macros, flexible dieting, or habits
- Strategies that survive real life
- Adjusted as your body responds
Weekly Loom Check-in Videos
This is the difference. A plan and an app are just tools — your weekly Loom feedback video is where real coaching happens. Every week your coach records a detailed personalised video walking through your training, nutrition, and habits, bridging the gap between online and in-person.
- Detailed weekly Loom feedback videos
- The bridge between online & in-person
- Form, nutrition & habits reviewed on camera
- Your questions & concerns answered directly
Custom Hammer Fitness App
Everything in one place. Your training, nutrition, check-ins, and progress are organised and structured inside our custom app — so you always know exactly what to do next.
- All your programming in one place
- Log workouts, track progress & metrics
- Structured, easy-to-follow layout
- Message your coach & access resources
We fix all issues, for all body types.
Real clients, every starting point — built on plans they could actually stick to.
The M.E.D. Approach.
Minimum Effective Dose. The least amount of training and nutrition it takes to change your body — and not a drop more. That's how results last instead of unravelling the moment life gets busy.
Minimum
We find the least amount of intervention needed to produce the maximum result for your situation — so you're never doing more than the result requires.
Effective
Every element of your plan has a purpose. Nothing is in there by default — only the training and nutrition levers that actually move body composition for you.
Dose
Your optimal dose isn't fixed — it's a living target. We adjust it through ongoing feedback as your body adapts, keeping fat loss moving without overshooting.
"Anyone can make a plan hard. Our job is to make it work — with the least cost to your life."— Amer Kamra, Founder
Not cookie-cutter. Not AI.
We solve issues for every body type — because no two people are alike. We don't hand you a program and send you off on your way. We look at you as an individual: observing what you can do, your current status and tolerance in every area, then prescribing the appropriate, effective dose to move the needle — just enough to stimulate change without taking away from the rest of your life. The only way that's possible is a continuous loop of investigation, feedback, communication, and decision-making — adjusting in real time, because humans are moving targets, not static.
Investigation & Observation
We observe what you can do — your current status and tolerance across training, nutrition, recovery, and lifestyle — so we understand you as an individual, not a category.
Feedback
Continuous communication and feedback. We track how your body and life respond in real time — because you're a moving target, not a static one.
Decision Making
We prescribe the appropriate, effective dose to move the needle — just enough to stimulate change without taking away from the rest of your life.
Outcome / Success
We measure the result, then start the process over — so every cycle builds on the last and progression compounds instead of stalling.
Don't take our word for it.
Real five-star Google reviews from clients coached by the Hammer Fitness team.
"I've worked with Ryan for a little over 60 days now, and the results speak for themselves — I'm down 23 pounds. But the weight loss is only part of the story. What Ryan really helped me change is my mindset. He doesn't just tell you what to do — he helps you understand why."
"Josh Cooperband and Hammer Fitness have been truly life changing. After more than 20 years of working out, I thought I understood fitness — but in just six months, the improvements in my body composition, strength, energy, and overall health have been mind blowing."
"Working with Jase over the last 60 days has been one of the most life-changing experiences I've ever had. The transformation went far beyond the physical — and I'm proud to say I've completely eliminated my blood pressure medication, something I never thought would be possible."
"I've been training with Keyvan for about a month and the experience has been fantastic. He pushes me to challenge myself while keeping my form right. Since working with him I've lost 11 lbs and noticed significant improvements in my strength, fitness, and confidence in the gym."
"60 Day Challenge with Coach Vlad — and honestly it changed more than just my body. He pushed me hard, held me accountable, and made showing up every single day feel non-negotiable. By the end I felt genuinely strong — not just lighter, strong."
"I've been working online with Josh for a couple of months now. I'm in my 40's, with a busy job and 2 small kids. It's been an unbelievable experience, exceeding all of my expectations — the app is simple, communication is immediate, and it's completely tailored to my goals. I feel like a different person."
Real people. Real proof.
Not a before-and-after fluke — the result of the same coaching loop we run with every client.
Rene Alvarez
Rene didn't need a harder plan — he needed the right one. A plan that was appropriate for where he was at the time he started. Too many coaches make assumptions about what you should be doing, rather than understanding the best place to start is with what you can do.
Start Your Transformation →
Ahmed
Coaching isn't making blanket assumptions or predeterminations. Real coaching is assessing your status, needs, and tolerance, then making the appropriate decisions for the level you're at — giving you the right amount to stimulate change, and nothing more.
Start Your Transformation →The goal isn't to make things hard unnecessarily — it's to provide an appropriate challenge that stimulates adaptation in the form of meaningful change.— Amer Kamra
From first step to real results.
Four simple steps. It all starts with your application.
Apply in 60 seconds
Fill out the form below with your goals and a bit about you — no pressure, no commitment.
Deep-dive intake
You're matched with a coach and complete a detailed questionnaire covering your history, lifestyle, and targets.
Your custom plan
Your coach builds a fully personalized training and nutrition plan, delivered through our app.
Coach, adjust, repeat
Weekly check-ins keep your plan evolving with you — so progress never stalls.
Built for people ready to commit.
This is for you if…
- You're done guessing and want a plan made for you
- You train (or want to) consistently, anywhere in the world
- You want nutrition that fits your life, not the other way around
- You value a real coach who actually knows your name
- You're a beginner or advanced — everyone starts where they are
This isn't for you if…
- You want a magic-pill, overnight quick fix
- You're not willing to put in consistent effort
- You'd rather have a generic PDF than a tailored plan
- You're looking for the cheapest option over the best result
Apply for coaching.
Tell us about yourself and your goals. We'll review your application and follow up to get you started — no commitment.